‘Our aim is to provide the right amount of Money for the right Person at the right Time'

Abou-Eid Enterprises No.2 Pty Ltd T/A Apogee FP is a unique Corporate Risk Insurance Specialist, providing all aspects of Insurance to all sectors of our economy. Our speciality is providing sound advice with the appropriate products that meet each Business or individuals needs.

Our goal is to have our clients meet their Risk requirements with the most tax effective and up to date Insurance advice.

Wissam Abou-Eid is a Certified Financial Planner (™) (CFP ®) having completed his Diploma of financial Planning via Deakin University in 2001. Wissam has been practicing as an adviser since February 1993 and joined Apogee FP in 1997 formely known as Lend Lease Financial Planning.

We offer a face to face service to all our clients and provide a very unique service to Employer based Superannuation Funds. This service includes:

Quality Advice Program

The Quality Advice Programme has been introduced in order to place appropriate emphasis on what we see as one of the key drivers of growth in the provision of financial services - the quality of the advice offered to clients. Quality of advice is what can differentiate our advisers from others, and having a well-defined standard for quality will enable us to constantly strive to improve our professional position in financial services.

To be in a position to do this, we needed to be more specific about what we mean by "quality advice" so that we all have the same goal in mind when we strive to achieve it. And once we know what it is that we want to achieve, we can measure how close we are now, and what we have to do to bridge any gap.

The Programme involves a defined set of standards for measuring and maintaining quality of advice, and provides my Australian Financial Services Licensee with a formal internal accreditation process for recognising those advisers who meet them.

In order to receive Quality Advice Accreditation, I was required to meet a number of essential criteria in relation to financial planning principles.

Once my Licensee was satisfied that the key criteria were being met, a number of examples of my written advice were assessed against the Quality Advice standards, which were established after consideration of relevant benchmarks identified in the financial services industry.

Ongoing and regular assessment of the quality of advice provided to my clients is also an important element of the Programme.

Who is Apogee FP

Established in 1994, Apogee Financial Planning (ApogeeFP) is a leader in the Australian financial services marketplace, offering a range of financial products and services that challenge traditional investment boundaries and offer diverse capabilities.

As a subsidiary of the National Australia Bank Group of companies and managing funds of over $3 billion, ApogeeFP can provide your adviser with resources and confidence that are essential in giving you sound investment advice.

ApogeeFP's name reflects our commitment to facilitating high quality advice and continued excellence in everything we do.

'Apogee' means the peak; the highest point; the summit. This identity supports ApogeeFP advisers' high client service ethic, quality of advice and commitment to continual improvement in their business practises. Attention to customer service and a sound track record of returns to investors are key differentiators of your adviser.

As your goal as an investor is to reach and exceed your financial objectives, your adviser's objective is to provide quality advice and planning to help get you there.

ApogeeFP is a principal member of the Financial Planning Association (FPA) of Australia Limited (visit http://www.apogeefp.com.au/360/mlcapogeepub.nsf/Content/www.fpa.asn.au) and the National Insurance Brokers Association of Australia (NIBA) (visit http://www.apogeefp.com.au/360/mlcapogeepub.nsf/Content/www.niba.com.au).